The Perception By Others Backed Up By Facts About Leaflet Distribution.

Here at Zoom In we understand that sometimes people think that leaflet distribution doesn’t work. This is NOT the case as you will see below from a report the DMA (Direct Marketing Association) carried out.

Perception: The majority of consumers do not like receiving marketing material through their letterbox. Fact: As many as 79% of recipients keep, pass on or glance at leaflet distribution items: 38% keep it for a few days, while 13% retain it for a week or more.

Perception: Consumers don’t find door drop marketing useful. Fact: 71% of those questioned said they found free samples delivered through their letterboxes useful: 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.

Perception: Leaflet distribution does not have the same impact of direct mail. Fact: 79% of people keep, pass on, read or glance at leaflets – same as direct mail.

Perception: People do not keep leaflets that long. Fact: 38% of leaflets are kept for at least a few days, and 13% are kept for a week or more.

Perception: Leaflet distribution doesn’t work. Fact: 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.

Perception: Leaflet distribution doesn’t work as well as direct mail, TV or press. Fact: 48% of consumers responded to leaflets compared to 47% for direct marketing, 47% for television and 60% for media advertising.