Leaflets offer a tangible way to promote your business, complimenting any online advertising strategies you have in place. There are many key elements that make a leaflet campaign successful, and, in this blog, we focus on the importance of quality design and print. To design an effective leaflet, it is essential to focus on specific design elements that are clear and customized to your target audience.
· Eye-catching design
By utilizing bold colours which are consistent with your brand, incorporating graphic designs such as a mascot alongside your logo, and with a clear call-to-action, your leaflet will stand out. A well-crafted leaflet needs to be a visually appealing design that stands out and captures your target customer's attention.
· Quality paper and print
Always remember that how your leaflet looks and feels will be a direct reflection of your business. Investing in quality paper and print, with a high GSM, positions your brand as premium in the eyes of your audience.
· A clear message
Most of the population scan the headline of a leaflet, so within 3 seconds, your target audience should grasp the purpose of your leaflet campaign – so a clear message is crucial.
· Advertising offers
Integrating offers within your leaflet, such as discount codes or vouchers results in better response. In fact, according to JICMAIL stats, 3% of people who receive offers end up making a purchase!
At Zoom In Leaflets, we offer the whole process of a leaflet campaign, including designing, printing, and delivering your leaflets with scientific targeting. If you do not have a design yet, we can either design one with your ideas, or you can choose a template from our Leaflet Library that meets your needs.