Round Up of 2023

It has been a challenging economic year with businesses feeling even more uncertain and wanting to pull out on advertising as a natural reaction.  However, Zoom In is here to support and encourage your business to keep advertising to stay present and relevant.

We have several blogs highlighting ways in which your business can do so.

Connecting with Consumers

Building local connections for your business is essential to ensure growth and engagement.

JICMAIL data highlights that 85% of door drops with local content are engaged with and 75% read. This shows that local content grabs people’s attention as local businesses are seen as trustworthy.

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Targeted Marketing for Better Response

Using Mosaic, we can profile your customers then identify the postcode sectors in your catchment that contain the highest density of your target audience to maximise response. Therefore, planning delivery to those that are most likely to benefit from your product or service. 

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Be Sustainable

As the environmental issues continue to heighten, 62% of consumers are interested in learning how to be more respectful of the environment.

Consideration of being more sustainable will help businesses connect with their customers and build stronger lasting relationships, whilst helping the planet.

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Offline Driving Online

It is now more important than ever to ensure that your advertising is working for your business to its full potential therefore it is essential to including both mail and digital in the media mix. As mail items drive over 5 minutes of website usage on average thus maximising exposure, attention, and engagement.

Read full blog here: