Mail Effectiveness: Offline Driving Online

With the current economic difficulties, it is now more important than ever to ensure that your advertising is working for your business to its full potential.

The latest DMA webinar with JICMAIL experts highlighted significant insights on mail effectiveness in boosting online activity.

Mail is a high attention channel but getting people’s attention has never been more challenging yet to achieve this it is essential to integrate print and digital.

Mail items drive over 5 minutes of website usage on average highlighting that a multi-channel strategy is key in driving campaign outcomes. [1]

By including both mail and digital in the media mix you are maximising exposure, attention, and engagement, as highlighted by the graphics.