At Zoom In, we specialise in helping businesses connect with their local audiences through the power of door drop campaigns. We believe in the tangible impact of delivering your message directly into the hands of potential customers. The recently released JICMAIL Q3 2024 report provides valuable insights into the effectiveness of door drops, and we're excited to share what it means for your business.
Key Door Drop Insights from the JICMAIL Q3 2024 Report:
Volume Growth:
The report indicates a healthy market for door drops, contributing to the overall 5% year-on-year increase in mail volumes tracked by JICMAIL. This demonstrates a growing confidence in door drops as a valuable marketing tool!
Engagement and Attention:
A significant 76% of all mail was read or looked at, meaning door drops are being seen by your target audience.
Door Drops received an average of 56 seconds of attention. This reinforces that when a door drop is well designed and targeted, it will be looked at.
The JICMAIL report also emphasises a "strong relationship between attention and effectiveness." This means that the more time people spend looking at your door drop, the more likely they are to take action.
Driving Action:
The report confirms that mail drives action, with 6% of mail prompting purchases. This highlights the potential of door drops to generate sales for your business.
9% of mail prompted a website visit, and 2.5% resulted in an email send, showing door drops are a good way to drive online traffic.
Sustainability:
An impressive 87% of discarded mail is now being recycled, a 14% increase year-on-year. This demonstrates the growing commitment to sustainability among consumers, and it's a positive aspect of using door drops.
Conclusion:
The JICMAIL Q3 2024 report highlights the continued relevance and effectiveness of door drops. At Zoom In, we're dedicated to helping businesses leverage this powerful channel to achieve their marketing objectives. Contact us today to learn how we can help you reach your local customers.