We've written before in previous blogs that we use JICMAIL, this is an audience measurement tool that provides detailed data and analysis on the reach, effectiveness and response of door drop.
JICMAIL recently updated their software to "JICMAIL Discovery 3.0" which is the gold standard for leaflet distribution data lead research, they use 1,000 households per month to help collect the data with over 280,000+ items measured.
Zoom In uses this tool to assist clients with information regarding a leaflet campaign, highlighting how many times the item is viewed, the amount of impacts and the lifespan of a leaflet - for each market sector.
At Zoom In Leaflets, it is all about making every leaflet count! And understanding how long a leaflet is kept in the household, and how many times a leaflet is revisited showcases the power of a leaflet campaign!
Zoom In Leaflets is excited to use JICMAIL discovery 3.0 to ensure our customers receive the best return on investment, maximising the impact of their door drop campaigns.