How Leaflets Can Boost Gym Memberships During the New Year

January is a golden opportunity for gyms. With 12% of annual gym sign-ups happening during this month, it’s the perfect time to attract new members motivated by their "New Year, New Me" goals. But with so much competition - online ads, social media, and word of mouth, how can your gym truly stand out? The answer is simple: leaflets.

Why Leaflets Work for Gyms

In a world full of online ads, leaflets offer something different. They’re tangible, personal, and memorable. People trust them - 87% of UK consumers find delivered leaflets and brochures more credible than digital ads.

1. Staying Power: Unlike fleeting digital impressions, leaflets stick around. They’re kept in households for an average of 6 days and revisited over 3 times, giving your gym repeated exposure.
2. Driving Action: Leaflets inspire action. 59% of recipients visit a business’s website after receiving one, and 3% make a purchase or sign-up—making them a powerhouse for driving gym memberships.
3. Reaching Everyone: Leaflets can connect with 98% of UK households, ensuring that no potential customer is left behind. This is especially crucial for targeting those who may not engage with digital ads but are ready to join a gym.

Maximizing Your Leaflet Campaign

To stand out during January’s fitness frenzy:

• Clear Call-to-Action Use bold messaging like "Transform Your Fitness in 2025!" Pair this with eye-catching visuals and clear offers, such as “50% off your first month” or “Free day pass.”
• Targeted Delivery: Zoom In will target specific postcode sectors where fitness interest is high. 
• Track Success: Add QR codes, unique URLs, or promo codes to measure sign-ups and ROI.

Why Choose Leaflet Marketing?

Leaflets deliver tangible results, helping gyms tap into January’s fitness surge. 80% of the UK’s top advertisers use door drops as part of their campaigns and for good reason! Door drops rank second in attention efficiency, right behind 30-second TV ads, at a stunning Cost per Minute of just £0.07! With professional design, precise targeting, and effective tracking, your gym can capture the "New Year" buzz and turn it into long-term memberships.

Start your January campaign today! Contact us to create and distribute leaflets that inspire your community to choose your gym for their fitness journey.