Consistency is key

To see steady success with your advertising, you have to work at it over time. Customers may not be ready to buy your products or services the first time they see your leaflets, but they’ll start to associate you with what you offer as they continue to see your door drops.

JICMAIL shows that leaflets stay in the home for an average of five days and are revisited up to three times keeping your brand front of mind. So, when they are ready to buy, they’ll more likely to turn to your business rather than your competitors.

As discussed in a previous blog [1], with the current cost of living crisis pulling back ad spend can feel like a natural reaction, however your business should always be sending out a consistent message to your audience during good and bad times.

Advertising regularly boosts trust making consumers more ready to make buying decisions and can help your customers build a connection while encouraging them to relate to your brand.

The message, keep advertising!

[1]Advertising during economically uncertain times