Connecting With Consumers

Building local connections for your business is essential to ensure growth and engagement.

Door drops are a great way to boost these local connections because they can be precisely targeted at local level and 33% more likely to be discussed with someone.

JICMAIL data also highlights that 85% of door drops with local content are engaged with and 75% read. This shows that local content grabs people’s attention as local businesses are seen as trustworthy.

In a previous blog [1] we discussed that there is a misconception of younger people not engaging with offline channels but in reality, they are more likely to interact with door drops, as younger age groups keep them for much longer than other age groups, for nearly nine days on average.

This is an invaluable opportunity for businesses to connect with the under-targeted younger audience to stand out on the door mat and build new customer relationships.